Website creation

Lightly Salted, a holistic health company, approached me to build a complete online presence that reflected their unique approach to wellness. As a remote client, they needed a website that was not only visually appealing but also fully functional with the integration of essential tools like MindBody for seamless booking. I worked closely with them to ensure their website conveyed their brand’s message, offered a smooth user experience, and supported their business operations through effective design, copywriting, and content strategy.

Project Scope

The website development project for Lightly Salted involved several key elements to ensure both functionality and a strong brand presence online. The primary components of the project included:

  • Website Design and Development: A custom-built website designed from the ground up, ensuring seamless navigation, a calming user experience, and visually appealing layouts that reflect Lightly Salted’s holistic health focus.

  • MindBody Integration: The website was integrated with the MindBody platform, allowing clients to book services, classes, and consultations directly through the site. This integration streamlined the customer journey, making it easy for users to engage with the company’s offerings.

  • Copywriting: I developed SEO-friendly copy that communicated Lightly Salted’s holistic health philosophy, highlighting their services in a way that connected with potential clients. The copy emphasized benefits, the expertise of the practitioners, and the personalized nature of their services.

  • Graphics and Visuals: Custom-designed graphics were incorporated into the website to enhance the user experience. These graphics complemented the soothing and balanced aesthetic that is core to Lightly Salted’s brand, ensuring consistency across all pages.

  • Content Creation: From wellness blog posts to service descriptions, I created content that not only informed but also helped boost SEO, increasing the site’s visibility to potential clients searching for holistic health services.

Objectives

Create a Full Website Build-Out: Design and develop a fully functional website that highlights the holistic health services offered by Lightly Salted.

Integrate MindBody: Ensure the website integrates with the MindBody platform for easy scheduling, client management, and online bookings.

Develop Compelling Copy: Write engaging and SEO-optimized copy that reflects Lightly Salted’s unique approach to wellness and resonates with their target audience.

Design Custom Graphics: Incorporate custom graphics that align with the brand’s aesthetic and convey a sense of calm, balance, and health.

Content Strategy: Create content that informs, engages, and converts visitors into clients while also promoting Lightly Salted’s values and holistic health philosophy.

Responsibilities

As the lead on this project, I was responsible for the entire website creation process:

  • Website Build-Out: Designed and developed the website, ensuring that it was user-friendly and optimized for both desktop and mobile experiences.

  • MindBody Integration: I handled the technical integration with MindBody, ensuring clients could book appointments and manage their accounts without leaving the site.

  • Copywriting: Wrote all of the website’s copy, ensuring it was engaging, on-brand, and optimized for search engines to help Lightly Salted rank for key wellness-related terms.

  • Graphic Design: Created custom visuals and graphics to enhance the website’s overall aesthetic and support the brand’s messaging.

  • Content Strategy: Developed a content plan that included blog topics, service descriptions, and wellness tips, ensuring the site had a steady stream of fresh, engaging content.

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